Kellie and Mike Pilicer grabbed lawn chairs, a flashlight and a few magazines, then spent the next 13 hours waiting to buy a house.
This was a familiar scene during the go-go days of the recent housing boom when people clamored for homes and condominiums before the first shovelful of dirt was turned. Ten months into a housing slump, here we are again: a developer promising to build affordable housing, prompting more than 100 people to camp out Friday night in Boynton Beach.
The lure of prices starting at $311,900 – affordable for a new home by South Florida housing market standards — brought the Pilicers and many others to the sales office for Greystone, the new development.
The 134 houses in the first phase of Greystone, slated for a 144-acre site off Hagen Ranch Road, sold out in less than five hours Saturday, bringing in $50 million for builder G.L. Homes. The Sunrise-based company says it will deliver the first of the 552 homes by 2008, reports the South Florida Sun-Sentinel.
Despite the recent downturn in the market, prices remain out of reach for many buyers. But builders catering to middle-income residents will stay plenty busy, real estate analysts say.
“Greystone is a clear indication to me that if you meet the affordability level of buyers, you’ll be a very successful builder,” Anthony Trella, a homebuilding consultant in Broward County, said. “If you marketed 10 more of these projects, they’d all sell out. There is more demand than builders can fill.”
However, most builders are accustomed to delivering homes that cost $400,000 or more. They’ll continue to suffer through a slump in new orders, which experts say could last into 2008.
G.L. Homes says it pressured contractors to keep costs down at Greystone. It’s touting the development as affordable for teachers, police officers, firefighters and other municipal workers, but many might still have trouble qualifying for Florida mortgages there.
Teachers in Palm Beach County, for example, earned an average salary of between $40,747 and $54,343 last year. In Broward, the salary range was $42,887 to $52,537.
- Someone buying a typical four-bedroom Greystone house through its lender with a 20 percent down payment and a 30-year fixed-rate Florida mortgage could expect a monthly payment of around $2,397.
- An interest-only adjustable rate mortgage, secured with a similar down payment, would cost around $2,129 a month.
- That includes principal, interest, average property tax rates and property insurance, but not a $141 monthly homeowners association fee.
- Real estate agents in Broward and Palm Beach counties estimate that 20 percent of the people who signed contracts at Greystone ultimately will back out of the deals.
Both existing and new home sales across S. Florida have been down this year after the five-year boom. West Palm Beach housing analyst Brad Hunter said this month that existing home sales could pick up in the next 3-6 months, but it might be as many as 18 months before new home sales rebound.
The rising costs of land and construction make it hard to build more affordable single-family homes in Palm Beach County and Broward County. To build less expensive homes, builders are delivering townhouses here or going to St. Lucie County, where land isn’t as pricey.
Builders say they aren’t surprised by the success G.L. had at Greystone.
“They marketed that community very well,” said Jason Shelley, co-owner of Shelby Homes in Fort Lauderdale. “Anybody that can produce a home within the affordable parameters hasn’t experienced a slowdown that other market segments have.”
After camping out, the Pilicers ultimately found a four-bedroom home with a two-car garage for $367,900. They plan to sell their $250,000 townhouse in Boynton Beach and use about $100,000 of the proceeds to pay down their new Florida home mortgage at Greystone.
“We’ve been looking for a larger home for eight months, but everything in our price range was either a condo or a townhome,” said Kellie Pilicer, 31, “Now we can afford a house.”