South Florida Real Estate Agents: You Buy Via YouTube

With South Florida housing prices still high and buyers hesitant to purchase, real estate agents are looking for an edge.

Enter YouTube - a product many people may be familiar with, but not when it comes to finding an new home. But the website makes your house accessible anywhere.

“People can actually walk through the houses without going through the houses,” said real estate agent Ken O’Brian.

YouTube is one of the most popular sites on the internet- with people hitting play 70-million times a day; anyyone can upload video for free and share it with anyone who wants to watch. It’s not hard to imagine how thay can help Florida mortgage seekers.

With YouTube, real estate agents can upload video of the house and anyone in the world can view it.

Those inside the Florida housing market have started using YouTube to get an edge in a sluggish industry.

“It’s much slower than it was. There’s a tremendous amount of inventory on the market,” said O’Brian.

O’Brian says some of his houses get more than 150 views.

Alyssa Hayes used the internet the last time she purchased a home, but says a virtual tour of the home isn’t enough to sell her. If she’s gonna apply for a Florida mortgage loan, she has to be absolutely confident in the new residence.

“You can take a house, put it in a community and it would change the entire thing,” said Hayes.

A virtual tour will never completely replace seeing a house in person, of course.

But O’Brian has five houses listed on YouTube right now. He plans to add more and only expects the site to get more popular for real estate.