More Listings, Fewer Florida Home Loan Applicants: New Selling Strategies Needed

Oops.

Should you have sold your home a few years ago when the Florida housing market was on fire and sellers had the advantage?

There’s no use in kicking yourself now. Instead, take a look at current circumstances and determine the key factors that differentiate today’s market from its predecessor. Two stand out:

1. There is a larger inventory of listings on the market now than there were then.
2. There are fewer buyers.

Such a combination means you’ll need to distinguish yourself from the pack if you wish to attract Florida mortgage investors/buyers. There are three good ways to do this. First, make sure that your home is priced right. Second, your home should look impeccable when it goes on the market. Third, you need a comprehensive marketing effort.

Take this home selling tip: Last year, homes in some areas sold after just one open house. Today, it might take months to sell your home. Start the process by hiring an experienced real estate agent with good marketing skills and a keen knowledge of your local market niche.

Your agent will be able to tell you what your house’s fair market value is in this environment, while discussing appropriate pricing strategies for your area. She can also give you advice about how to prepare your home for sale.

You should mentally prepare yourself for the fact that you will have to keep your home in great shape for the relatively few buyers who will want to see it. Keep in mind that buyers who are actively looking these days are serious about buying. There’s a good chance they make an offer.

Another home selling tip: Make sure your property is readily available and visible. Your home should be easy to show, particularly if there are a lot of homes similar to yours on the market. If there’s an impediment to showing your listing, buyers will move on to a listing that’s easily accessible.

Studies show that 70 percent of home buyers start their search on the Internet; hence, the growing popularity of online Florida home loans. they screen inventory online to save time. Be sure that your agent’s merchandising efforts include a high-quality photo tour of your home.

Buyers discard online listings that don’t have photos. They assume something is wrong with the listing. And wouldn’t you do the same? If you wish to actually receive your asking price, it’s important to follow these steps.