Florida Mortgage Loan Podcasting: The Wave of the Marketing Future?
Real estate insiders met this week with one goal in mind: how to adjust marketing strategies in such a changing market?
The problem is understandable, as demand for Florida mortgage loans has slowed down recently. Now, however, Real Estate Sales Force think it’s found a modern solution.
The marketing real estate firm is creating a revolution in housing technology by pioneering the use of the latest Internet craze to promote their properties and gain more listings: video podcasting. There’s really no faster way to spread word about listings and overall Florida mortgage information than via this resource.
Realtors at Real Estate Sales Force have started to use podcasting as a method of promoting their listings. These podcasts, better known as property video podcasts, are one to three minute video presentations no larger than a standard music mp3 file, and can be viewed on a cell phone, video iPod or on your computer.
“Podcasting has exploded by automatically delivering information for the ultimate consumer convenience,” said Jorge Guerra Jr., Real Estate Sales Force CEO/Broker. “It allows our agents to walk into a listing presentation confident they can market a property like no one else. That’s something today’s increasingly tech-savvy homeowner looks for, and can be the tipping point to winning the listing.”
Once one is approved, or just pre-approved, for a Florida mortgage loan, research shows seventy-five percent of all home searches now begin online, indicating the time is right for podcasts as a means of communicating with consumers.
“Podcasting is a remarkably cost-effective marketing tool, enabling to better service both buyers and sellers,” said Ivan Villalobos, a Real Estate Sales Force agent from Miami. “Podcasting gives buyers detailed listing information at their leisure and provides me with a huge advantage when it comes to showing properties without having to leave the office.”
With all due respect to divine power when it comes to selling in South Florida or marketing a property, this appears to be a more suitable method for attracting Florida home loan buyers.
