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Agent, Schmagent: Make That Florida Home Loan Deal Yourself

Selling a home can be difficult enough. Many recent owners have been hoping to find a Florida home loan deal on their own through auctions; others, meanwhile, are turning to the Internet. In either case, real estate agent use isn’t required.

Going through the buying/selling process on your own has become easier and easier with the recent emergence of online resources. You can relax from the comfort of your home these days and sort through Florida home loan options.

For sale by … you

Dozens of for-sale-by-owner (FSBO) websites have sprung up to help with this cause. Most charge a flat fee to list homes, and offer Florida real estate forms, tips and research links to help people close their own deals.

These sites provide a way for users to subvert the monopoly of the U.S. National Association of Realtors (NAR), which charges about 6 per cent commission for listings and sales rights. This adds up to the cool $60 billion a year that lands in the pockets of agents, brokers and real estate companies. The seller misses out on all this cash via his/her Florida home loan transaction.

The 6 per cent commission (technically a “negotiable fee”) has come under fire recently from consumer groups, even landing the NAR in court last September at the hands of the U.S. Justice Department, which claimed that the NAR’s monopoly was keeping commissions artificially high.

Florida real estate agents, of course, are dismissive of this new do-it-yourself trend and claim that homeowners using websites can undersell their homes. They say agents are trained to negotiate, analyze markets, organize paperwork for closing and find the best price.

But in the recent bestseller, Freakonomics, authors Steven D. Levitt and Stephen J. Dubner explain that hefty commissions aren’t enough to motivate selling agents to get the best price for a house. Instead, agents often opt to sell quickly, closing as many deals as possible without waiting around for the volatile market to change in their favour. The authors discovered that real estate agents’ own homes stayed on the market significantly longer than those of their clients, while the agents patiently waited for the highest bidder.

Most sites urge FSBO buyers and sellers to invest time in doing the proper research and to hire a lawyer to check paperwork. Makes sense. The Florida home loan process is extensive, but well worth it - especially if you can bypass an agent and earn extra money for yourself.

One Response to “Agent, Schmagent: Make That Florida Home Loan Deal Yourself”

  1. chansen Says:

    I just came across a very interesting article about a new company for selling property on your own. Here is the article:

    IDAHO FALLS, Idaho, — emongoo.com, an online real estate website, announced today that their listing service will be provided free of charge. A recent report by Alexa.com showed an increase in emongoo’s “reach per millions of users” by 4,900% over the past three months. This has made emongoo.com one of the fastest growing real estate websites on the internet and an unequivocal favorite among do-it-yourself homeowners and prospective buyers.

    The site is free to both sellers and buyers, so it has never been easier to list your property and sell it. “We found it essential to offer our most basic service for free,” said CEO Wes Morgenegg, “so that everyone could enjoy emongoo.com.”

    Morgenegg was quick to tell why emongoo.com was different from other for-sale-by-owner or FSBO sites, “Most free FSBO sites are lead generators for mortgage or real estate companies, but emongoo is not. We are a 100% free advertising service for FSBO all across the US. Our goal is sell properties, not people.”

    The site is not only free, but receives quite a bit of traffic. CTO Kelly Jensen attributes this to the site’s design, “The site needed to be easy to navigate, those that traffic our site can be anywhere from 15-95-years-old, so we knew it had to be simple and intuitive.” A simplicity which is driving prospective buyers and sellers to the site by the millions.

    One of the site’s users in Salt Lake City, Utah said, “I have had a good experience dealing with emongoo. I think the concept of emongoo makes sense. We sold our home on our own, thanks to the help and advertising of emongoo.” She joins other users who are saying emongoo.com is making selling your house so simple. Another user from Phoenix, Arizona said “I sold my home using emongoo.com in less than 15 days! It was the easiest online system I have ever used.”

    And so emongoo.com rolls on, now offering properties in 47 states and 8 Canadian provinces.

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